brainbox

online mkt…

// July 19th, 2010 // No Comments » // asa DA

Pentru a experimenta senzatia, scroll down.

reclame de calcat in picioare…

// March 28th, 2010 // No Comments » // guerrilla

mc’donalds… aproape genial

// December 22nd, 2009 // No Comments » // asa DA, chestii-socoteli, guerrilla, video

ads of the world…best ambient…

// October 13th, 2009 // No Comments » // asa DA, chestii-socoteli

BRONZE

Got flu?

Advertising Agency: Trampolim Comunicação, João Pessoa, Brazil
Creative Director: Bob Ferraz
Art Director / Illustrator / Photographer: Gustavo Frazão
Copywriter: Bob Ferraz
Released: June 2009

SILVER

Advertising Agency: Cossette West, Canada
Creative Director: Bryan Collins, Rob Sweetman
Copywriter: Michael Milardo
Art Director: Eric Arnold

GOLD

Advertising Agency: Tank, Chicago, USA
Art Directors: Neal White, David Yeouze
Copywriters: Owen Irvin, Neal White
Photographer: Kelly Stephens

ads of the world…best outdoor…

// October 13th, 2009 // No Comments » // bilboards

BRONZE

When work on one of Auckland’s largest developments stopped, the public were lead to believe the recession caused it. DRAFTFCB Auckland let them in on the real reason.

Advertising Agency: DRAFTFCB, Auckland, New Zealand
Executive Creative Director: James Mok
Creative Directors: Billy McQueen, Chris Schofield
Creatives: Rory McKechnie, Chris Schofield, Billy McQueen

SILVER

Scratch and Sniff
This doesn’t really stink but the consequences of teen pregnancy do. And this is just part of the ugly mess you’d be getting yourself into. Get the facts at babycanwait.org

The Campaign is part of a United Way of Greater Milwaukee community effort to combat teen pregnancy in the central city by warning teens of the consequences of getting pregnant. This bus shelter is one ad in a series of monthly postings that aims to de-glamorize teen pregnancy.

Advertising Agency: Serve Marketing, Milwaukee, WI, USA
Creative Director: Gary Mueller
Art Directors: Giho Lee, Ben Halpin
Copywriter: Mike Holicek
Published: August 2009

GOLD

As every restaurants have their closing hours. We feel that this is a great opportunity for McDonald’s to communicate the new 24 hours service. McDonald’s places a night image of its restaurant onto the pull-down shutter of various restaurants. Once the shutter is pulled down after the restaurant’s operating hours, passer bys will see an image of a McDonald’s in late hours. This is to deliver the message that while other restaurants are closed, one can enjoy good meal at McDonald’s 24 hours a day.

Advertising Agency: TBWA\Thailand, Bangkok, Thailand
Executive Creative Director: Veradis Vinyaratn
Creative Director: Tarakorn Kamolprempiyakul
Art Directors: Aekalak Kitdusitpong, Kanon Umpornsirirat
Copywriter: Krisorn Srisai
Account Managers: Chatthip Bhamarasuta, Krittima Chantharapraphap
Account Supervisor: Pavinee Visedsubphisan
Producer: Jarunee Tongsa
Photographers: Kanon Umpornsirirat, Chalotorn Nuanthong
Account Executives: Kanitta Summachaiyanun, Methawarin Rattiwat
Via: ibelieveinadv

persoana potrivita?….

// August 7th, 2009 // No Comments » // video

oldies but goldies….

// August 5th, 2009 // No Comments » // video

creepy…

// July 22nd, 2009 // No Comments » // ad-uri

uneori este de-a dreptul infricosator sa vezi de ce este capabila mintea umana cand vine vorba de reclame.iata niste reclame din secolul trecut:

si dupa ce le-am mai vizionat ink o data stau si ma intreb cat de posibil mai e in zilele noastre sa faci asemenea reclame?

pasarica, muta-ti cuibul….

// July 22nd, 2009 // No Comments » // bilboards

ceva de genul asta aveam la liceu in laboratorul de zoologie….si mai erau si cele impaiate si sa nu uit de cele frigide, din pakate nu pe cale de disparitie cele din urma.

tone de popcorn, sa te saturi!

// July 20th, 2009 // 2 Comments » // asa DA, guerrilla, video

sute de oameni s-au strans langa tower bridge din londra si s-au “batut”  in (cu) popcorn, totul ca urmare a unei actiuni de marketing neconventional a lui orange cu ocazia a 5 ani de la vinderea primului bilet  “2 for 1” (clientii orange stieee!).

orange a creat cu aceasta ocazie cea mai mare gramada de floricele in care bineinteles pentru a le face mai atractive a ascuns premii in valoare de 10.000 de lire sterline….

moshule…

// July 17th, 2009 // No Comments » // stiati ca...

imaginea lui mos craciun de astazi, cel cu hainele in culorile rosu si alb si cizme negre, a fost creata in 1930 de coca-cola, care a creat o astfel de imagine in scop publicitar, folosind culorile marcii.

ce-ai ma?

// July 15th, 2009 // No Comments » // stiati ca...

primele tehnici de branding se presupune ca apartin cultivatorilor chinezi de ceai? Acestia obisnuiau sa-si insele clientii vanzandu-le ceai obisnuit, de gradina, sub titulaturi mult mai atractive ca “Misty Mountain Tea” sau “Garden in the Sky Tea”.